This new Coresight Research study, sponsored by GiftNow, explores the key trends around holiday gift shopping this year and what it means for 2022 and beyond, leveraging findings from an October 2021 Coresight Research survey of US holiday shoppers.
The highlights the following key findings:
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Shopper sentiment for buying gifts is positive.
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Online will be a major destination for gift buying this holiday.
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The shift to online gift purchasing will be more than just a temporary trend.
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The shopping window is long this holiday season.
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Shoppers are receptive to the idea of innovation
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