This guide provides a framework to help focus your pursuit of gifting excellence. Use this guide to take advantage of the vast and growing gifting economy and to better serve your customers while helping to drive better business outcomes. The Retailer’s Guide addresses seven areas of focus:
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Is your site tailored for gift shoppers?
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Is your e-commerce experience designed with gift recipients in mind?
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Do you offer corporate/bulk gifting capabilities?
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Do you utilize technology that provides a holistic approach to gifting?
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Is your gift card solution built around innovation?
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Are your gifting capabilities easy to find on your website?
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Are you factoring in gifters’ desires for corporate responsibility and values?
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