The e-tailing group 2020 Gifting Index

A look at how gifting was managed by online retailers during the holiday season

To create The 2020 Gifting Index, the e-tailing group collected data over November and December of 2020 and researched 20 features across 50 retailers in 7 categories. Those features included:

  • Gift cards and gifting merchandising
  • Loyalty and gifting programs
  • Customer service and experience
Read The 2020 Gifting Index to learn best practices and compare your gifting capabilities to other leading retailers and discover new ways to improve e-commerce revenues through gifting.



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