To create The 2020 Gifting Index, the e-tailing group collected data over November and December of 2020 and researched 20 features across 50 retailers in 7 categories. Those features included:
Gift cards and gifting merchandising
Loyalty and gifting programs
Customer service and experience
Read The 2020 Gifting Index to learn best practices and compare your gifting capabilities to other leading retailers and discover new ways to improve e-commerce revenues through gifting.